In 2007, Robin Rothfeld, founder of Rich Rocks Jewelry, realized there was a void in the market for affordable yet high quality fashion jewelry.  Leveraging her years of experience as a stylist, Rothfeld decided to launch Rich Rocks as a fashion jewelry line with the goal of providing classic yet trendy, well designed pieces at affordable prices.  Since its launch, Rich Rocks has developed a strong celebrity following.  Rothfeld continues to grow the Rich Rocks line with hopes of providing affordable fashion and style to everyone of all ages!